Web Survey Bibliography
Three studies were conducted to examine the effect of personalized salutation and sender power on signing up to an online survey panel, and subsequent survey response rates. In the first study, significantly more people joined a panel if addressed by a personalized salutation. In Study 2, this effect was replicated using an invitation to leave a second panel. In the final study, a significant salutation effect was found when power of the sender was high, and not when power of the sender was neutral. It is argued that for this sample, power of audience and participant identifiability linked to create a compliance-based motivation to join and maintain membership of an online panel. Implications for the maintenance of online panels, survey response rates, and the collection of sensitive personal information, are discussed.
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Web survey bibliography - Joinson, A. N. (5)
- Psychometric properties of an internet administered version of the Marlowe-Crowne Social Desirability...; 2012; Vesteinsdottir, V., Reips, U.-D., Joinson, A. N., Porsdottir, F.
- Internet questionnaires in e-health contexts: Non-response to sensitive items; 2009; Reips, U.-D., Buchanan, T., Joinson, A. N., Paine, C.
- ‘Looking at’, ‘Looking up’ or ‘Keeping up with’ People? Motives...; 2008; Joinson, A. N.
- Personalized salutation, power of sender and response rates to Web-based surveys; 2007; Joinson, A. N., Reips, U. -D.
- Salutation, Power and behaviour in on-line panels; 2004; Joinson, A. N., Reips, U.-D.